Channel 4 Unveils New Branded-Entertainment Commission

Channel 4 has commissioned a new series on financial literacy from Goat Films in partnership with Experian.

Credit 101, fronted by Mike Wozniak, encompasses a series of branded films delivering bite-sized financial guidance to help young people take control of their cash. It is available on Channel 4’s YouTube, Instagram, TikTok and Facebook.

Stephen Parnell, digital commissioning executive at Channel 4, noted, “Social media is being used more and more by people to get the answers to the questions they need,. It’s never been more important for us to cut through the disinformation with content that is both factual and highly engaging. Who better to do that than Mike Wozniak, whose lovable comedy shtick is the perfect antidote to malicious content. It has been great to collaborate with Goat and Experian to bring this short-form series to life.”

Sally Miller, chief marketing officer at Experian Consumer Services, added, “Working with Channel 4 on Credit 101 is an exciting step in our journey to drive financial inclusion by making financial education accessible to all. With this series, we’re bringing essential money knowledge to life in a way that’s fun, relatable, and easy to understand. Our goal is to empower social natives with the confidence to take control of their finances—especially at a time when so many are facing uncertainty.”