Winx Club Heads to Roblox

An immersive gaming experience based on Rainbow’s Winx Club is set to debut on Roblox in Q3 this year.

Timed to the premiere of the Winx Club reboot on Netflix, the Roblox game will give players the opportunity to step into the shoes of a Fairy, Witch or Specialist and attend magic classes at the Alfea fairy school, explore locations from the series and interact with beloved characters from the Winx universe.

Players will also be able to customize their avatars, battle dark forces and create or join a Club to build connections with the global community of fans.

The game is a result of Rainbow’s exclusive partnership with Spaceport on Roblox. Spaceport has created a multi-game strategy to deliver different gaming experiences to the different age groups that make up Winx Club’s multi-generational fan base.

“Winx Club has always been about magic, friendship and adventure,” said Iginio Straffi, creator of Winx Club and president of Rainbow. “By partnering with Spaceport, we’re bringing those timeless themes into the worlds where today’s youth play and connect. Roblox allows us to speak their language—interactive, social and imaginative—while introducing a new generation to the magic of Winx.”

“We’re thrilled to partner with Rainbow to reimagine the iconic Winx Club for a new generation of fans,” commented Le Zhang, CEO of Spaceport. “By bringing the magic of Winx to Roblox, we’re introducing this beloved classic in bold, creative ways that speak to how today’s youth play and express themselves.”