RTL Consumer Products & Paramount Launch School Initiative

RTL Consumer Products and Paramount, with the support of the environmental initiative RhineCleanUp, have launched the new school program Mission Ocean Protection, which features SpongeBob SquarePants.

The initiative aims to educate third- and fourth-grade students about sustainability, recycling and protecting marine habitats. The Hamburg-based family and children’s marketing agency KB&B, together with a panel of experts, developed a comprehensive, curriculum-aligned teaching package for educators. It includes an activity booklet with teacher guidelines, reproducible worksheets, a sustainability booklet for each student, a classroom poster and sticker sheets.

RhineCleanUp ambassador Anna Hiltrop, patron of the project, said: “We must teach children early on how important it is to protect our oceans. The school program with SpongeBob is a fantastic initiative to promote environmental awareness in a fun and lasting way.”