Mattel Combines Film & TV Units

Mattel has unified its film and television operations, elevating Robbie Brenner to president and chief content officer of Mattel Studios.

Brenner, most recently president of Mattel Films, continues to report to Chairman and CEO Ynon Kreiz. Her team includes Jennifer Breslow as head of television and Darian Lanzetta and Tom McNulty as senior executives for film.

“Our vision for Mattel Studios is to collaborate with leading creators to make standout quality content based on Mattel’s iconic brands that will resonate in culture and appeal to global audiences,” Kreiz said. “Robbie’s relationships, track record and expertise in leading the creative process for brand-led content will strengthen Mattel’s position as a trusted partner for the world’s top creative talent across film and television. We look forward to Mattel Studios’ success under Robbie’s continued and expanded leadership.”

Brenner added: “Mattel has attracted some of the greatest talent of our generation to reimagine our brands and characters as motion pictures. I am grateful for the opportunity to create unparalleled stories from our beloved IP beyond film into episodic content. We proudly welcome Jennifer, Darian and Tom as we embark on this next exciting phase of Mattel’s entertainment journey. Together we are well positioned to support our growing slate, continue building a home for best-in-class creators and develop content that resonates with audiences around the world.”