DeAJunior Plans Bluey Immersive Experience

DeAJunior is set to host an immersive Bluey experience at the Leolandia theme park.

In front of the main stage area of the park, children will be able to enjoy a Bluey and Bingo show and color a special drawing, which they can then place into a TV-shaped box to “share” it with Bluey.

DeAJunior will also activate a digital campaign with photo and video content on its social media channels, sharing the experience at Leolandia and highlighting family participation. Content creator Sara Di Sturco will involve her 772,000 followers on Instagram through stories and dedicated content.

DeAJunior has partnered with Mai Tai on the production of the area, materials and logistics of the on-the-ground activities.