Animotion Expands The Fixies Licensing Program in MENA

Animotion Media Group has partnered with BBM Licensing to expand the licensing opportunities for The Fixies across the MENA region.

BBM Licensing will represent the series across various categories, including fast-moving consumer goods, toys, apparel, retail loyalty programs and more. It will also run promotional campaigns in territories such as the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Egypt, Lebanon, Jordan, Iraq, Tunisia, Algeria and Morocco.

The partnership will also pave the way for location-based entertainment, such as theme parks and interactive experiences.

“We are excited to be working with BBM Licensing to grow The Fixies brand across international markets,” said Julia Nikolaeva, general manager at Animotion Media Group. “This partnership will allow The Fixies to become a household name, as BBM Licensing’s strategic expertise and market reach will help bring our characters to even more fans through exciting products, live events and promotions. We are especially thrilled that fans in the MENA region will soon have the opportunity to purchase products featuring their beloved characters, which is essential in extending brand engagement into the physical world.”

“The Fixies is a strong and beloved brand with tremendous potential in the MENA region,” noted Amer Bitar, CEO of BBM Licensing. “We are thrilled to partner with Animotion Media Group to expand the presence of The Fixies through licensing and merchandising opportunities. Our goal is to connect fans with high-quality products and experiences that bring their favorite characters to life beyond the screen.”