Samsung Ads Unveils New STN FAST Channel

Samsung Ads’s wealth of announcements at the IAB NewFronts included the launch of a new multi-genre FAST channel, the Samsung Television Network (STN), delivering live sports, music, movies, series and late-night programming, and a dedicated content studio for branded entertainment.

STN on Samsung TV Plus—which now delivers almost 700 channels—offers a curated selection of the best content on the platform, from David Letterman and Conan O’Brien to Killing Eve and more. Samsung Television Network will also serve as the live exclusive home for the Jonas Brothers’ upcoming tour.

“As the number one streaming service on Samsung TVs, we’re not just following viewer trends—we’re shaping them,” said Salek Brodsky, SVP and global head of Samsung TV Plus. “Through deep insights and personalized curation, we’re delivering the content audiences love in an unbeatable format. We’re rewriting the rules of streaming and teaming up with A-list talent to bring exclusive entertainment to the biggest screen in the home. This strategy has fueled more than 30 percent viewership growth this year, and with our newly announced partnerships, we’re positioning Samsung TV Plus for even greater momentum and market leadership in the year ahead.”

Samsung Ads also showcased new ad solutions, including Samsung Ads Content Studio for branded content. ShoppingBreaks, launching later this year, will enable consumers to buy directly from their TVs during creator-hosted, short-form content within Samsung TV Plus ad breaks. GameBreaks deliver mini-games within ad spots.

“It’s no longer enough for marketers to justify the status quo—they need breakthrough performance, and that’s exactly what Samsung Ads is built to deliver,” said Michael Scott, VP and head of ad sales and operations at Samsung Ads. “This year, we’re empowering our partners to go beyond the limits of traditional CTV with next-gen innovation, strategic partnerships, and tools that turn attention into action and media into measurable impact.”

Samsung TV Plus is also bolstering its positioning in video podcasts via a deal with Spotify to deliver a dedicated channel from The Ringer, home to some of the most popular podcasts. It has also aligned with content creators Mark Rober, Dhar Mann, Michelle Khare, Smosh, The Try Guys, Epic Gardening, The Sorry Girls and Donut Media. Billboard is headed to the platform via a FAST channel delivering live event coverage and Billboard News.

“We’re not just redefining what advertising can do, we’re reengineering the entire relationship between content, data, and commerce,” said Travis Howe, global head of new product solutions at Samsung Ads. “Samsung Ads is creating a world where media doesn’t just reach audiences—it moves them. From interactivity to full-funnel performance, we’re turning the screen into a truly intelligent, action-driven service.”